Find New Customers for Small Businesses

Looking for new customers for your small business can seem a daunting task. However, there are a plethora of tools available for even modest size entrepreneurs. Let’s take a look at how Pay For Calls advertising stacks up against more traditional ad initiatives, such as newspaper, direct mail, television, and billboard campaigns.

The costs associated with Pay For Calls campaigns are isolated to the expenses of paying for phone based leads. For relatively modest keyword and geo-targeted goals, each call should run about $1 to $5. For more expensive PFC “real estate,” expect to pay around $10 per lead. With Pay For Calls campaigns, you control the keywords, the operators, and the statistics associated with your campaigns. You can therefore make critical adjustments and compare how these adjustments impact your program. Thus, you are able to see direct causal links between your ad tactics and your bottom line.

For non-Pay For Calls tactics, however, the relationship between the actions you take as an advertiser and the conversions you get are far harder to identify. True, you may notice a surge of traffic after you post ads in major newspapers. Conversely, you may notice a decline in business if you cease or interrupt your direct mail campaign.

But non-Pay For Calls campaigns (like television advertisements) are often wasted on people who will never become customers. To reach 10,000 potential customers in a TV viewing demographic, for instance, you might have to pay to reach 500,000 people. This messiness -- along with the fact that you can’t adjust your parameters and scientifically test them cost effectively -- has driven many traditional offline marketers into the arms of Pay For Calls advertising.

Moreover, there is a hidden variable in all these calculations: time.

The hours you spend ruminating over how to improve your direct mail campaigns and how to reach new audiences (given that TiVO has disrupted typical television viewing patterns) could likely be put to better use. After all, at the end of the day, you’re simply guessing at how customers respond. The time you spend tweaking your Pay For Calls advertisements, on the other hand, is usually productive. If analysis doesn’t lead to an improved ROI right away, at the very least, it teaches you how to use the PFC medium better.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.