Effectiveness of Web Site Coupons

Let’s consider one of the more overlooked forms of online web site advertising -- coupon giveaways. When growing your web site, it’s key to track your customers’ comings and goings. You can use cookies and other hidden and not so hidden onsite counters to gauge how long customers stay at certain pages and how long it takes a given person in a demographic group to make a purchase once he or she has logged into your shopping cart. However, these statistics aside, you need a way to tether your web site to converted leads, so that you’re not constantly replenishing your customer base from nothing.

Online web site advertising via coupon can be accomplished in number of ways. You may ask your customers to sign up for an email newsletter as a condition of purchase. This is a relatively harmless tactic -- as long as your request for the sign up doesn’t interfere with purchasing.

Of course, don’t bombard your former and potentially future customers with updates and trivial sales announcements. Not only might you run the risk of being indicted as a spammer, but you also might alienate clients who have otherwise had a positive experience with your brand.

You can introduce coupons for online web site advertising projects in other media. Provide special codes to radio listeners who respond to your radio calls to action. Advertise web site sweepstakes on TV. You can even try out multilevel marketing inspired coupon delivery mechanisms. Just remember -- you’re always walking a fine line between aggressively working the market and irritating buyers.

Of course, don’t necessarily cut back on your coupon online web site advertising program if you get a few complaints. After all, customers’ memories are frazzled and short. You can overload a client’s email address, frustrating her, only to discover that she is back buying more merchandize the next week.

Another way to introduce coupons into your online web site advertising portfolio is to synch up with partner web sites. Provide traffic for the supplier of an ancillary service, and that supplier may in turn direct some of its traffic to you. For instance, if you run a car parts dealer, you might offer a coupon to a partner car wash near your brick and mortar HQ, and that car wash might then refer customers to your web site. Think symbiosis. Get creative with your coupons. Ask your customers what kind of coupons they would enjoy in the future.

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