E-commerce Web Site Design

Little aspects of your e-commerce web site design can make a big difference. The size of your fonts, the colors of your text and even the granularity of your background display can all influence customer-buying habits. Our perceptions of e-commerce web site design happen in a blink of an eye, but just because they happen quickly doesn’t mean there is not a tremendous amount of information processing going on.

Indeed, our intuitions about e-commerce web site design can be quick to form -- we know a good designer when we see one -- but we often can’t explicitly describe what about the design appeals.

There are different ways to engineer e-commerce web site design solutions. The most traditional way is to work with a consultant to create a site based on an existing template that works. If you are simply selling widgets to B2B consumers, and you don’t need flashy extras to seal the deal, a prefab e-commerce web site design may be a good idea. It will save money, and design engineers know precisely how to help you and how to troubleshoot.

If no frills is inappropriate, however, you may need something special and hand tailored. Get an idea of what you want out of your e-commerce web site design before going to the drawing board by surfing relevant sites. Don’t limit yourself to web sites within your industry. Look to a diverse slate of templates, and bookmark the pages that appeal the most.

There is no best e-commerce web site design for your business -- but there are better and worse ways to go. You can explore ideas for design by mocking up a handful or even a few dozen different web templates and then testing them on the small-scale. It may be expensive to rent out URLs, so you may want to work with a hosting service or consultancy to set this up. Test out your different configurations yourself, and invite customers to browse them as well. You might offer incentives for customers who help you test your mock up sites. Just make sure not to bias your scientific study.

Former New Yorker writer Malcolm Gladwell has written an excellent treatment on the science of short-term influence. His book, Blink, explains through vivid examples how seemingly innocuous, flitting details can create momentous changes in thought. Don’t get stuck on one creative design idea -- explore a whole universe and you’ll be more apt to solve your e-commerce problems neatly.

Superpages Web Sites

A business with no sign, is a sign of no business. Show millions of Internet customers that you are in business with a superpages web site. Try our business web hosting, or let us build a professional ecommerce website that will allow your customers to purchase directly online.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.