Cut Your Cost Per Customer in Half

Getting a referral for your small business operation can cut your cost per customer in half. The truth is that soliciting fresh leads can drain your resources and take time away from more important aspects of business operation. If you can keep the customers you make, you can curtail your ad budget and generate repeat sales.

Of course, maintaining small business referrals requires that you cater exquisitely to your clients. Take feedback. Provide 100 percent money-back guarantees. Provide conduits by which customers can reach your company with questions, concerns or FAQs.

The one advantage that your small business has over its larger competitors is that you can personalized your service, don’t keep customers waiting in long phone queues, and answer all emails promptly, even cursory, information only requests.

Find out which “new” customers are actually referrals from other people. Locate the source of the referral every time. All sorts of resources can funnel clients your way: other web sites, billboard ads, satisfied past customers, even independent agencies. Link up with your most fecund resources to reciprocate traffic.

What kinds of small business costs can you cut back on once you reach a “tipping point” of return customers? You can cutback on your Pay Per Click categories or redirect moneys to fund higher bids on your few top PPC choices. In addition, you may strengthen and narrow your Pay For Calls campaign to address the needs of referrals. You can also streamline your web site to be more friendly for returning visitors by offering coupons, free goodies, shipping discounts, and so forth to sweeten the pot.

Of course, not every referral is equal, and not every return customer is as important to your bottom line. Keep track of buying patterns, and husband your key clients by providing personalize service. If your budget and means allow, for instance, offer to beat any competitor’s pricing. Finally, measure your attrition rate, so you know how many new referrals you must bring in to keep up your current pace of business.

Superpages Free Business Profile

Raise the profile of your business with this powerful selling tool. Online customers look for more than a name and number when they need goods or services. Use this method of free Internet advertising to show customers your vital business information.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.