Strategies for Online Marketing

Costly online marketing adventurism has run your budget into the ground. To promote your web site effectively, you need small business strategies that can make the best use of your modest cash outlay.

Three simple ideas, Pay For Calls marketing, Pay Per Click marketing, and content loading for search engine optimization, can generate tremendous volume for your ecommerce platform and pave the way for a more ambitious, comprehensive strategy in the near term.

Pay Per Click, abbreviated as PPC, lets you connect with customers searching for particular keyphrases or categories. Your brief ad competes against other geo/category targeted ads for consumer attention. In general, the higher you are in the bidding “pecking order,” the more hits you’ll get.

However, you can reduce the amount you have to pay per bid by homing in on special subcategories or participating in Superpages’ bidding system, which allows you to beat your nearest competitor’s bid by just $0.01.

Another smart strategy is to use Pay For Calls (PFC) marketing to funnel visitors straight to your phone lines. The bidding and vetting process is similar to the PPC process, but callers are usually more ready to take action than surfers are, so PFC advertisers must pay a premium. That said, since PFCs generate super high conversion rates, you need to factor in your net profit goals when choosing between PFC and PPC.

In addition to conducting directory oriented “casts” for consumers, you can pump up your web site to be more attractive to the general search engines. Load up your pages with fresh, original, statistic-packed pages. Turn your site into a legitimate resource on your area of expertise, and you’ll discover all sorts of ancillary benefits, not the least of which is a better understanding of how your product fits into the general business market.

When customers trust you for information, they return. When like-minded businesses discover that you’re a font of savvy resources and good links, they in turn link to you, creating a positive feedback loop.

These three strategies can be taken in tandem or tried individually. With so many variables at play in your marketing calculus, it’s important to test often and to keep your testing as scientific as possible. Rely on the numbers to drive your intuition.

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Raise the profile of your business with this powerful selling tool. Online customers look for more than a name and number when they need goods or services. Use this method of free Internet advertising to show customers your vital business information.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.