Content is King for Your Web Site

The content that you put on your web site can make or break your business venture. Simply put, the description of your business, SEO engineered informational content, and customer testimonials can single handedly bump your web site up to the top rankings on the major search engines or scuttle your chances for successful ecommerce for good. So how can you create enduring and fact packed web site content now?

Remember that your content must fulfill multiple functions. You are not simply looking to optimize your web site for the search engines. You also looking to create a rapport with your customers and to provide step-by-step solutions for your visitors’ problems. Thus, you can either craft several different types of content for your web site or patch together an overarching presentation that accomplishes all three tasks mentioned above.

Presentation matters. If you lump your content as a 4,000 word blurb on your homepage, you will no doubt alienate visitors. Similarly, if you repeat the gist of your content 10 to 20 times (without plagiarizing or paraphrasing -- obviously, you shouldn’t copy anyone else’s work), you may generate keyword based web site optimization, but this benefit may come at the expense of visitor enjoyment.

Consider hiring an SEO writing company to develop and manage the content for your web site. Refresh your writing periodically -- at least every two weeks -- by adding a page or two of content to keep your site brimming with interesting tidbits for the search engines and new visitors.

Choose your fonts wisely. Avoid wacky fonts, bizarre colors, or overly large or overly small fonts -- unless your business explicitly requires eclectic formatting. Spell correctly. Use verbs. Eschew adjectives. Be clear. Keep the content focused and simple. Edit your content after showing it off to web site associates and friends you trust. Battle test your content by using conversion rate software to measure the impacts of differently worded product descriptions on final sales.

Do lots of outside research to compile new and useful facts and ideas about your industry for your clients. Act as a resource for other (non-rival) industry content seekers. Include links to further information about facts described on your web site.

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