Business Directory Pay For Calls

Business directory based PFC (Pay For Calls) ads can generate more customers, better-qualified leads, and reduced expenditures for marketing. Especially when a Pay For Calls campaign is tied up with a Pay Per Click and content-based SEO optimization push, advertisers should be able to see meaningful and statistically significant improvements in conversions and ROI within a short time.

All that said, do keep in mind that putting together a business directory Pay For Calls initiative takes time and energy. According to the law of averages, your first guess for how to string together a Pay For Calls campaign won’t even come close to generating your best results. Thus, it's important to revise your keywords, update your web site, and improve your call center throughout the process to capitalize on the exposure you get through your business directory (e.g. Superpages).

Where are the potential weak links in your Pay For Calls campaign, and how can you strengthen them? One might be your keyword selection. If you don’t pick appropriately themed and specific keywords -- or if you aim for the wrong geographic region -- you risk hurting the efficacy of your Pay For Calls initiatives. One way to deal with this is to test numerous keyword possibilities as well as to explore what works for similar companies in other regions of the country.

Another weak point may be your phone-operating center. Do you have live associates answering Pay For Calls leads? Is your 1-800 number operating during all business hours? Do you have an efficient way to get people from the phone to your web site or from the phone to your store? Have you made promises in your PFC ads that your operators find difficult to fulfill, such as unlimited customer service or “fastest in the area”? The way to fix your Pay For Calls operating center is to solicit feedback from the customers who do call, test your center by hiring proxies to call and “beta test” your associates, and measure the conversion rates of customers who ring your line versus customers who buy from you in store or at your web site.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.